How Ecommerce Web Design can influence an Online Business?

Published: 02nd May 2012
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With the advent of ecommerce, sales have been at an all time high. Sellers are happy because of high sales and buyers because of a wide range of products. But the major influencing the business is the design of the website. It has a major impact on the business of ecommerce.

With the initiation of trade, markets existed in its most primary form. Traditionally, markets were physical in nature wherein there was a particular market place, sellers and buyers interacted with each other and then the sale took place. However with the growing population and in the wake of globalization, physical markets are somewhat becoming old and outdated. They were by telephonic markets first and online markets later! The online market today is one the biggest industries existing today and experienced a major boom. The transactions taking place over the internet are called ecommerce. Thus ecommerce refers to online sale and purchase of goods and services. In ecommerce, right from viewing to ordering products to payment of prices, each activity in the transaction process is conducted online!
Now while starting an ecommerce the most important aspect is the design of the website. The website is equivalent to the store in the physical market. Thus how you design your store and display your products in there, influences your business.
The primary and major effect of web designing is on the sales. All other effects are subsidiary or culminate to affect sales! Ecommerce because of its online presence, all geographical boundaries imposed on the customers in a physical market are eliminated here. Buyers all across the globe can access your product. For example, if you have your store located in the city, only people in the vicinity can access it. However, if you go online, your customer base increases tenfold. This certainly helps maximize sales and thereby profits.
Ecommerce enables you to have 24x7 markets. Convenience of customers is ensured as they can visit and shop online when they want. Moreover, since the products are displayed online with complete information, the consumers can get a real picture of the products albeit they cannot touch or feel it. High resolution images, demo tours make it easier for the customer to buy the products! This helps in finalizing the deal faster without much effort. Designing a website is one time investment. This may be followed by a few further few expenses to upgrade the website. However with a physical store, rent, overhead expenses, maintenance costs have to be incurred. These costs keep increasing with time. In an online store, since the product information is displayed online, there is no staff required to keep repeating this information. Also, advertising online is cheaper than in the physical market! ‘Creating an account’ is a useful eCommerce Web design tactic. Once you have the email ID of a customer, you can increases the chances of repeated sales by targeted emails informing them about new arrivals. Ecommerce Web design makes sure that the page size is small and the page loads faster. Faster loading pages make sure that the customer stays on the site for longer. Effective and easy payments systems ensure greater sales.
It is said don’t judge a book by its cover, but a store is indeed judged by its design. The more attractive the design, the more persuasive it is. It plays a significant role in increasing sales and thus an entrepreneur must put his best efforts into its making. Thus almost designing solutions depend on Website Design Company

HariKrishna Kundariya is CEO of eCommerce Web design company eSparkinfo Solution.Our Website Design Company Provides affordable services like Website design Services, Graphic design services, Small Business web design and internet marketing services.
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